the trinity

December 31, 2009

Diddy & CIROC to Pay For Thousands of Cabs on New Years Eve!

Hip hop impresario, marathon runner, and entrepreneur Diddy wants you to be safe this New Year’s Eve. In fact, so much so that he’s gonna pay to help you do it.

The artist formerly known as Puff Daddy and the makers of CIROC Ultra Premium Vodka will be distributing thousands of debit cards worth up to $15 around New York City to ensure that holiday revelers get home via taxicab.

The cards only work in the city’s yellow cabs and will be available in “high-traffic” locations, wherever they may be.

SOURCE